Apple has been placed 2nd, edged out slightly by Samsung in J.D. Power’s latest U.S. tablet satisfaction study. Samsung scored 835 on a 1,000 point scale, while Apple was just behind at 833. Both business got 5-star ratings from J.D. Power.
The survey found Apple ratings specifically well in performance and ease of operation, while Samsung improved across all 5 elements determined by J.D. Power and placed particularly well on cost. The study found that 50 % of consumers get referrals from friends and family for tablets, while 49 % browse a maker’s site for information.
Apple has utilized J.D. Power rankings various times in its marketing surveys in the past.
‘Whether consumers prefer the online network for competitive pricing compared to the tactile retailer experience, efficiently matching owner needs with the proper tablet model throughout the purchase process goes a long method in favorably influencing total fulfillment,’ stated Kirk Parsons, senior director of telecommunications services at J.D. Power.
The 2013 U.S. Tablet Satisfaction Study– Volume 2 is based on experiences examined by 3,375 tablet owners who’ve actually owned their current gadget for less than one year. The research was fielded between March and August 2013. The study determines fulfillment throughout five crucial factors (in order of significance): efficiency (26 %), convenience of operation (22 %), design and style (19 %), attributes (17 %), and cost (16 %).
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