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Research company Kantar Worldpanel launched 2 brand-new reports on Monday, disclosing various searchings for about the development in sales on the strength of iOS gadgets for UNITED STATE carrier T-Mobile, in addition to Apple’s expanding market share in Japan when compared with various other mobile platforms such as Android. Both reports were released for the three-month period ending in August 2013.
The first report states that T-Mobile accounted for 13.2 % of smartphone sales in the UNITED STATE market throughout the three-month period, marking the carrier’s highest share over the past year with a development of 1.1 % compared with the year-ago quarter. The iPhone 5 also continued to be the top-selling smartphone at T-Mobile, accounting for 17.1 % of sales.
Kantar Worldpanel ComTech Global Strategic Understanding Director, Dominic Sunnebo states, “When iOS first debuted on T-Mobile in mid-April, most of sales originated from consumers upgrading from a featurephone to their first smartphone. Nevertheless, reviewing those who purchased an iPhone in the August period, 56 % of those customers came from another smartphone, including 38.5 % from an Android gadget.”
The 2nd report reveals the growth of Apple’s iOS as a whole in different international markets, with Apple maintaing a strong year-over-year growth in comprising 39.3 % of total smartphones sales in the United States, up over five percentage points over the previous year and a number that’s expected to spike following the launch of Apple’s refreshed iPhone line. The report also shares proof of Apple’s emergence in the Japanese market:
Apple and Android have actually tape-recorded nearly identical shares of sales in Japan– 48.6 % and 47.4 % respectively. However, news that the brand-new iPhone range will be offered on Japan’s largest carrier, NTT DoCoMo, for the first time, makes it most likely that Apple will pull ahead of Android in this essential market.
Kantar Worldpanel previously reported the success of the iPhone for T-Mobile in June, along with development of Apple’s market share with different carrier development. Both reports didn’t include the launch figures of Apple’s brand-new iPhone 5s and iPhone 5c, which incorporated for a total amount of 9 million systems offered in the first weekend.