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Target will be cutting the rate of the iPhone 5c down to $49.99 from $79.99 starting this Sunday, October 13, reports CNET. Customers who’ve a Target REDcard can conserve an extra five percent on the device upon acquisition. The step follows a rapid string of current rate cuts for the lower-cost device, inclduing Finest Buy and RadioShack knocking the cost of the device to $50 with a gift card while Walmart dropped its own prices to $45 through the holidays.

Yesterday, it was reported that Apple is cutting iPhone 5c manufacturing from 300,000 systems to 150,000 units daily, with the lower-cost iPhone 5c seeing substantially better availability compared with the high-end iPhone Fives. It is, nonetheless, unclear the amount of of the plentiful iPhone 5c supplies are due to weak need and the amount of is due to Apple simply having met need through more efficient manufacturing.

Apple revealed last month that the iPhone 5s and iPhone 5c had offered a record nine million systems during the launch weekend for both devices, but the business didn’t break down the sales circulation in between the 2 models. However, a report from earlier today did state that the iPhone 5c completed second in sales over the month of September at United States carriers AT&T and Sprint, and finished within the top three in sales at all four significant carriers, which suggests that the lower-cost iPhone is at least selling relatively well.