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Some great information for magazine-loving iPad owners: Time Inc. will now allow users to try its digital publications prior to dropping any cash for a whole problem. That’s right, a few articles, and sneak peeks of others, will be offered to you without having to pay anything.

Prior to the announcement you needed to buy a subscription or individual issue, nothing can be previewed, no teasers might be viewed. Now Time is providing users a taste of every concern in hopes it’ll get even more people to jump onboard the magazine train.

According to AllThingsD:

“Time Inc. officials stated they are only able to pull this off because they have been dealing with Adobe on a back-end system that enables them to easily alter up their free of cost offerings on the fly.’

500,000 individuals currently register for Time Inc. magazines on iOS gadgets, including an added 10,000 each week, however the shop thinks this shot prior to you purchase technique will assist that number actually rocket up.

George Linardos, digital advertising and marketing and business development for Time Inc.:

“We understand we’ve hundreds of thousands of people downloading the app, opening it, and walking away. “We want to provide them a reason to remain.”

Entertainment Weekly is the first Time Inc. magazine to get the new sneak peek attribute, with the continuing to be 21 titles -consisting of Sports Illustrated, Individuals, and Fortune – to acquire the function by the end of the year.