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In what’s a touching statement about the state of Android tablet apps, Twitter has actually revealed the first tablet-optimized version for the platform. It’s been 3 years since the iPad hit and Android tablets have actually blown up in the meantime, but this is the first time they are being served with a real app.
Twitter says that the app is rolling out on the Samsung Galaxy Note 10.1 first however will roll out to various other Android tablets by the end of the year. Twitter states that it’s consisted of some Samsung-specific functions like multi-screen view for the in-app web browser, a Twitter widget for the home screen that allows fundamental twitter actions and programs breaking news customized to nations.
There’s also a ‘tweet illustration’ attribute that lets you doodle on pictures with Samsung’s’S-Pen’.
One of the strengths of the Android platform is that most of its phone apps will run simply fine on tablets, due to flexible layouts and encouragement early on from Google to develop them that method. However because the early days of Android, the tablet market has blown up and Google has actually changed its tune. It’s started urging designers to produce tablet-specific layouts for their apps, providing for better experiences on bigger screens.
Much of the impetus for this is the truth that there are an unbelievably small number of apps on Android that are developed with a tablet in mind. On Apple’s iPad, there are thousands.
Tim Cook’s Challenge
Apple CEO Tim Cook has specifically called out the Twitter app for Android previously– and on a Samsung tablet no less. At the iPad event in 2012, Cook showed a slide of the Twitter app on Android and stated ‘It sort of appear like a blown-up smartphone app, because that’s precisely what it is. Compare that to Twitter on iPad.’
Ironically, at the time, Twitter’s iPad app was a special flower with a cool card-based user interface. These days it looks a lot even more like its iPhone app and site.
During a Businessweek interview earlier this year, Cook had this to say about the state of Android tablet apps:
I think if I bought [an Android tablet] and used it, and I thought that was a tablet experience, I am uncertain I’d ever buy another tablet. The responsiveness is not really there. The basic touch is actually off. The app experience is a stretched-out smartphone kind of experience. It’s not an optimized experience. However, that stated, I’ve actually always said that the tablet market was going to exceed the COMPUTER market. I was stating that well prior to it was viewed to be sane to say that. It’s clear that we are 24 months far from that.
The feeling that Android tablet app experiences have lagged far behind those on the iPad may not be a popular one, however it’s accurate. A head-to-head contrast in between Android tablet apps and iPad apps from last year makes the problem incredibly visible.
Android-powered devices continue to slice out an increasingly big portion of the tablet market, but remain to trail hardcore in usage figures. Google has to urge more companies to personalize their apps particularly for tablets like the Note 10.1 if those use numbers are going to turn around. Remember, Google makes nothing from Android proper, it makes money if people use those tablets for things, like searching the internet and making use of apps. If Apple remains to keep exactly what it claims to be an 82 % share of web traffic, Android tablets are going to contribute nothing to Google’s bottom line. Truthfully, with those kinds of use numbers, who could blame Twitter for dragging its toes?
Still, Samsung appears to be selling a decent chunk of them, with an estimated 18 % of the total market, so it’s a good location to start. Now where are the remainder of the Android tablet-optimized apps?