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Apple was far from pleased with Beats co-owner Dr. Dre’s F-bomb loaded brag over the suggested multi-billion dollar acquisition, according to reports this weekend.
Billboard states Tim Cook and co. did not take to kindly to Dre – actual name Andre Young – bragging about becoming ‘hip-hop’s very first billionaire’ in a video, before talks between the two companies had actually concluded.
The music industry publication states the video, published to Facebook by actor/model/Dre pal Tyrese Gibson, could be one of a variety of reasons why the acquisition it yet to be formally confirmed.
Billboard sources said ‘the Apple household near imploded with outrage,’ when the video increased and guessed that the fallout may be holding up the deal.
What to do with Jimmy and Dre
Some of the more possible ideas claim talks are ongoing over the roles of Dre and fellow Beats owner Jimmy Iovine will be as soon as the company comes under Apple’s control.
Billboard also points out this will be Apple’s and thus Tim Cook’s largest ever acquisition – ought to the deal go with – and is understandably taking its time.
The report also makes word from sources that information of the deal leaked prematurely for Apple’s preference, while there’s also ongoing discussions over the value of the Beats Music streaming service.
Whatever the hold up, this deal is still expected to be rubber stamped quickly after the vacation weekend.