The latest earnings report by Tencent, a Chinese Internet giant, has disclosed that the cross-platform instant messaging service WeChat and its counterpart Weixin have actually hit an integrated high of 235.8 million users monthly, a boost of 176.8 % year-on-year.

WeChat’s use figure is just timid of that of WhatsApp, which surpassed 300 million month-to-month users last month and is presently the world’s most popular cross-platform messenger. An update to WhatsApp last week provided one-tap voice messaging across all platforms.
Screen Shot 2013-08-14 at 12.46.42 pm

Get the most recent on iPhone/iPad technology: Ipads Advisor

WeChat’s rise can be partially attributed to enhanced marketing efforts by Tencent, which has WeChat, as the Web huge efforts to develop a more solid presence in the mobile world.

The business just recently signed Lionel Messi, an Argentinian footballer commonly considered to be one of the best worldwide, as its item ambassador and a recent report by GSMInsider exposed that 70 million WeChat users are found outside of China. The app is currently offered on iOS, Android, Blackberry, Windows Phone and Symbian devices and is offered in a variety of various languages, consisting of English, Spanish, Italian, Russian and Portuguese.

Although WeChat resembles WhatsApp, the service is mainly customized to Chinese users. A current update last week included the capability to purchase stickers from a built-in store and look for neighboring friends making use of the ‘Hold Together’ function. The Q2 incomes report revealed that Tencent experienced a 156.5 % year-on-year boost in ‘e-commerce transactions’, which were up to RMB 2.199.4 million ($356 million).
WeChat is a complimentary download in the App Store.