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You understand exactly what they state about trends: wait five years and they’ll swing back around once again. With confirmation that a a gold iPhone Fives will undoubtedly break onto the scene in September to throw a crimp into Apple’s monochromatic streak (insanity! Gold rush jokes!), let us have a look back at all those times that the business did color and did it well.

While Apple is known for a clean, pared-down aesthetic that strikes the human brain’s zen center in a manner that just feels fundamentally right, the business’s design history is in fact quite colorful. These designs were not constantly pretty, however they were whackadoo and enjoyable in a manner that befit the exploration of that brave brand-new world called The Internet.

Between 1976 and 1998, the Apple logo itself was a rainbow striped affair prior to it was discarded a year after Steve Jobs’ return in favor of today’s contemporary look. In 2008, Gizmodo reported that Apple was viewed as the top gay-friendly tech company in a study of 757 gay and lesbian individuals, so make from that what you will.

The multi-color logo design was an update from the original logo design, a decidedly antique-looking ink illustration of Isaac Newton with an apple dangling above his head. The Newton logo was a throwback– a nod to history and to hand craft– which was a fascinating selection for a tech company. Although less handmade, the bitten apple logo’s rainbow offered it humankind. Because rainbows simply make you feel something.

Speaking of human, let us discuss the first generation iMac launched in 1998. Thoroughly huggable and Jolly Rancher-hued, the computer system was an option to pcs that were slow, had no networking capacity, and were, as Jobs put it, ‘uuuuug-ly.’ iMacs had to do with getting people on the Web. That was interesting, and the translucent teal body was cool and futuristic to match.

‘It appears like it’s from an additional planet, and an excellent planet,’ Jobs stated in his introduction. ‘A world with better designers.’

With flavors like ‘lime,’ ‘tangerine,’ ‘grape,’ and ‘strawberry,’ the iMac was indicated to make you salivate similar to a pack of Gushers would. Stimulating every delicious snack ever before was rather brilliant, to be truthful. That’s not to state that things did not get strange with the blurry color journeys that were the ‘Blue Dalmatian’ and ‘Flower Power’ iMacs. However odd can still be incredible.

Or it can just be unpleasant. See 1992′s JLPGA PowerBook 170, 500 of which were launched in honor of Japan’s JLPGA golf tournament. Perhaps the idea of the curvy Bondi Blue iMac is clouding my vision, but the PowerBook’s primary colors and boxy shape simply look … basic. Advantage they were limited edition.

Back on the pretty side of the spectrum are the vibrant chrome iPod nanos and shuffles and touches and minis. The gold iPhone Fives seems to be an advancement of this design, which provided the colors a specific luminosity.

It’s most likely worth noting that the gold iPod mini was unpopular enough to get itself stopped, but the honest iPhone is ‘champagne, not ingot,’ so there’s hope yet.

Monochrome is expert. It’s cool. But as the iPod showed, balls-to-the-wall color integrated with clean product design is a match made in paradise. It resembles the rainbow Apple logo design: simple in overview, punchy in spirit. You cannot overlook it.


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